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Rollout · Onboarding → Brand → Build → Live

Rollout Plan.
Ads live within 30 days.

The plan is to have Meta ads live within 30 days of onboarding, with every supporting system — lead form, calendar, scripts, phone-out backstop — ready on the same day. Branding is fully done by the end of the first 10 days so the build phase has the assets it needs to move at pace.

Branding complete
Day 10
Funnel build done
Day 22
Scripts + QA
Day 29
Ads live · all systems on
Day 30

Timeline · 30-day rollout

When each workstream is in market.

  1. D 1–3
    • Kickoff
    • Access + accounts
  2. D 4–7
    • Niche lock-in
    • Offer + positioning
  3. D 8–10
    • Branding done
    • Visual + copy assets
  4. D 11–14
    • Lead form built
    • Calendar wired
  5. D 15–18
    • Ad creative produced
    • Tracking + pixels live
  6. D 19–22
    • Scripts finalised
    • Phone-out SOP staged
  7. D 23–26
    • Internal QA
    • Dry-run discovery calls
  8. D 27–29
    • Final sign-off
    • Ad account warm-up
  9. D 30
    • ADS LIVE
    • All systems on

The plan

Four phases. One trajectory.

Phase 01Days 1–10

Brand + Foundations

  • → Kickoff, access handover, accounts spun up
  • → Niche locked in — single chosen audience for Meta targeting
  • → Offer, positioning, and pricing finalised
  • → Branding fully done by end of day 10 — visual identity + core copy
Phase 02Days 11–22

Funnel Build

  • → Meta-native lead form built and tested
  • → Calendar booking flow wired end-to-end
  • → Ad creative produced — hooks, angles, variants
  • → Tracking, pixels, and CRM connections live
Phase 03Days 23–29

Scripts, QA, Warm-up

  • → Discovery, growth-plan and closing scripts finalised
  • → Phone-out SOP staged for unbooked leads
  • → Internal QA + dry-run discovery calls
  • → Ad account warm-up and final sign-off
Phase 04Day 30

Ads Live · All Systems On

  • → Meta ads switched on against the chosen niche
  • → Lead form → calendar → discovery call running end-to-end
  • → Phone-out backstop catching unbooked leads
  • → Weekly iteration begins on cost-per-booked-call and show-up rate
Phase 05Months 1–4

Run With Us · Full Handover at Month 4

  • → We run the funnel alongside the client — daily creative + booking iteration
  • → Weekly cost-per-booked-call and show-up rate optimisation
  • → Coaching the client's team into the ad account, CRM, and scripts
  • → Full handover at month 4 — client owns the system end-to-end