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Sales Enablement · B2B Book-a-Call Funnel

Sales Materials.
One funnel, one source of truth.

The complete book-a-call funnel — Meta ads targeting business owners in a single chosen niche, into a Meta-native lead form, onto the calendar, through discovery, growth plan, and close. The diagram, scripts, deck, and SOPs all live on this page.

Offers · decks & agreements9 offers

Every offer, with its deck and template agreement.

One row per offer. Each one ships with its own sales deck and a template agreement ready to send.

  • 01

    AI Growth Engine

    AI Growth Engine

    Stop chasing leads and start dominating the market.

    The flagship offer — decks (with and without pricing) plus the full discovery + close script with the revenue-based guarantee framing.

  • 02

    Reactivation

    Reactivation

    Bring your dead lead list back to life.

    Re-engage cold and dormant leads with a structured outreach sequence designed to resurrect booked calls from a list you already own.

  • 03

    Looking to Exit

    Looking to Exit

    Lift profit and valuation.

    Operator playbook for owners preparing to sell — tighten unit economics, raise EBITDA, and improve the multiple before going to market.

  • 04

    Fractional Sales

    Fractional Sales

    Lift close rate by 20% in 30 days.

    Plug in a fractional sales leader and closing system to tighten your pipeline, fix objection handling, and lift close rate within 30 days.

  • 05

    DFY SEO

    DFY SEO

    Pull in free, qualified leads on autopilot by ranking #1 on Google.

    Done-for-you SEO program that builds rankings, traffic, and inbound leads — so qualified prospects find you on Google without paid spend.

  • 06

    Creative Ad Agency

    Creative Ad Agency

    30 high-converting Meta ads in 30 days.

    A full creative engine producing 30 tested Meta ad variations in 30 days — hooks, angles, statics, and UGC built to lower CPL.

  • 07

    AI SDR

    AI SDR

    Book 30 qualified calls in 30 days.

    An AI-powered SDR that researches, personalises, and books 30 qualified discovery calls in 30 days without adding headcount.

  • 08

    AI Receptionist

    AI Receptionist

    Never miss another call again.

    24/7 AI voice receptionist that answers, qualifies, and books — so no inbound lead ever hits voicemail again.

  • 09

    AI Agents

    AI Agents

    10 custom AI agents built for your business.

    Ten bespoke AI agents built around your workflows — sales, ops, support, and back-office — deployed and trained on your business.

Funnel diagram

Ad → booked call → cash collected.

B2B book-a-call funnel: Ad → Lead Form (Meta native) → Calendar booking → Discovery call → Growth plan call → Closing call → Contract signed and cash collected, with a manual phone-out backstop for unbooked leads.
B2B book-a-call funnel · Meta-driven · phone-out backstop
  1. Stage 01

    Ad

    Meta ad targeting business owners in the chosen niche.

  2. Stage 02

    Lead Form (Meta native)

    Instant in-feed lead capture — no landing page friction.

  3. Stage 03

    Calendar booking

    Prospects self-book a discovery call straight from the thank-you step.

  4. Stage 04

    Phone backstop

    Leads that don't self-book get phoned by the team and booked in manually.

  5. Stage 05

    Discovery call

    Qualify fit, surface the real growth problem, agree the next step.

  6. Stage 06

    Growth plan call

    Walk the prospect through a tailored growth plan for their business.

  7. Stage 07

    Closing call

    Where needed, a dedicated closing conversation to land the contract.

  8. Stage 08

    Contract signed · cash collected

    Deal closed, onboarding starts.

Who this is for

Operators who want to build a real business — and stay involved.

This funnel is built for owners who want predictable booked calls from a single chosen niche, sit in the discovery and growth-plan conversations themselves, and bring in a closer only once the volume justifies it.

Channel
Meta ads
Audience
Business owners · one chosen niche
Primary conversion
Booked discovery call