Your direct point of contact
Point of Contact
Owns communication end-to-end. Direct line for status, decisions, escalations, and anything that's been falling through the cracks. Operating principle: response time matches the size of the engagement.
People, Platforms, Access
Your team.
Who, what, which tool.
Ownership is clear. Your point of contact is the direct line — no more inconsistent answers from different team members or missed meetings. Everything operational lives in your shared channel so nothing falls through the cracks.
The team
Primary channel implementation
Implementation Pod
Owns build, launch, and daily iteration on Meta — creative, targeting, and cost-per-booked-call. We run the ad account with the client for the first 4 months, then fully hand it over.
Outbound / secondary channel
Outbound Pod
Picks targets, writes openers, scrapes and cleans lists, runs sequences, and books qualified calls straight onto the client's calendar — the channel the client actually has bandwidth for.
Fulfilment
Build Team
Behind the bundled offer — software, automations, integrations, and any technical delivery. Walkthroughs + technical support included so the client doesn't get pulled into delivery.
Community + nurture
Program Ops
Runs the nurture motion and weekly office-hour-style touchpoints. Mostly automated so the client can be as hands-on or passive as they choose.
Capacity decision (later)
Closer / VA (TBD)
Rather than placing a closer immediately, validate against the new funnel first. Once volume is steady and the offer is repeatedly closing, the right closer + VA go in so the client stays out of every discovery call.
Platforms
The stack.
- Paid acquisitionPaid channel — e.g. Meta / Google
- FunnelQuiz / landing / community funnel
- OutboundOutbound infrastructure
- CRM + automationsCRM platform
- CallsCalendar + appointment system
- DeliveryBuild stack / SaaS modules
- CommsSlack / shared channel
- Content supportSocial content on request